REI emailed me today to announce their new campaign promoting the bike to work, called “Bike your Drive with REI.” I like the imagery and it is pleasant to have bike commuting be promoted so early in the spring.

After all, Bike to Work Week is over a month away!

I like this one: “Boost Your Smiles per Gallon.” I guess I get it and it sort of has that REI ring to it, but it really doesn’t make sense. Oh well. I still shop for bike stuff regularly at REI so I can’t complain.

There are good videos on the site to help getting a good fit on your helmet and how to fix a flat.

I’m so glad I’ve never had to deal with a flat, commuting on my bike (as I knock on my wooden desk). I never take my city bike off-road, so I never deal with thorns and such- left over from the weekend ride.

They should have a video about that - not using your commuter on the weekend. Wouldn’t you be more encouraged about some expert advice than by the prospect of fixing a flat on your way to a meeting downtown?

OK, look for some videos from me soon. Make that a promise!

~ms

This entry was posted on Friday, April 3rd, 2009 at 9:56 pm and is filed under Advice, Publicity. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.